Visualization and creativity in the professional training of communication-oriented experts

The article is devoted to studying the application of visualization in teaching students disciplines "Mass Communication Psychology", "Creative Design Advertising and Public Relations" training "Methods for Activating Creative Abilities" preparing specialists public relations, advertising, media communications at Kazan (Volga Region) Federal University. main purpose this study introduce as a methodological support tool educational process forming creative environment among students. method included observation was used research, examples tasks group classroom work were developed. results showed that most use familiar, structural-logical schemes when visualizing answer rarely apply non-standard forms information reflection. This served trigger us develop techniques stimulating figurative thinking data obtained can help further introduction lead revision or reformatting curricula an increase assignments.